In our fast-paced age, with endless to-do-lists and information overload, it is only natural that we become selective with the type of content we read. If we get fifty emails in our inbox each day, we are not going to read all of them. We may glance at the ones that look pretty, but we are definitely not going to spend our valuable and ever-eroding time on any content that looks like ‘noise’. We look for meaning, always. And the type of content we do want to read, is one that can add some value and meaning to our lives. br